Effective Date: 1st May 2025

Fresh@ (“we,” “us,” or “our”) is committed to protecting the privacy and security of our users’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you access and use our website and services. This policy applies exclusively to the users residing in ASBL Spire, Hyderabad, India, and is intended to comply with applicable Indian data protection laws.

By accessing Fresh@ or using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect various types of information to provide you with a seamless shopping experience and to maintain the integrity of our platform.

1.1 Personal Information
When you register or use Fresh@, we may collect personal data including but not limited to:

  • Full name

  • Apartment or flat number within ASBL Spire

  • Society registration ID or resident verification

  • Email address

  • Phone number

  • Delivery address (within ASBL Spire)

  • Profile photo (if optionally uploaded)

  • Order history

1.2 Payment Information
For transaction processing, we may collect:

  • UPI ID or wallet details (collected and processed through secure third-party payment gateways)

  • Credit or debit card information (handled securely by our payment providers)

  • Transaction dates and order values

1.3 Device and Usage Information
We automatically collect technical and usage data to improve performance:

  • IP address

  • Device type and identifiers

  • Browser type and version

  • Operating system

  • Time and date of access

  • Pages visited and actions performed

  • Session duration and bounce rate

1.4 Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:

  • Keep you logged in across sessions

  • Track website performance

  • Personalize content and promotions

  • Measure marketing effectiveness

2. How We Use Your Information

Your information is used to support your use of the Fresh@ platform and to enhance your shopping experience.

  • To verify your residency within ASBL Spire

  • To create and manage your Fresh@ account

  • To process orders and manage delivery logistics

  • To communicate order updates, promotions, and support responses

  • To apply loyalty points (Fresh@ Coins) based on purchases

  • To analyze user behavior and improve site usability

  • To comply with legal, regulatory, or tax obligations

3. Sharing of Your Information

We respect your privacy and do not sell or rent your data. However, we may share limited information with:

3.1 Delivery Partners
We share your name, flat number, and contact number with in-society delivery staff for order fulfillment.

3.2 Payment Processors
Your payment information is processed through third-party secure gateways. We do not store full payment credentials on our servers.

3.3 Technical and Customer Support
To resolve service issues, customer queries, or bugs, limited user information may be accessed by our technical team.

3.4 Legal and Regulatory Bodies
If required by law, we may disclose your data to comply with legal obligations or lawful government requests.

4. Data Security

We implement a variety of industry-standard technical and administrative measures to secure your data:

  • Encrypted data transfer using SSL

  • Secure login with authentication

  • Regular security audits and patch updates

  • Role-based access control within our systems

  • Limited access to user data for staff on a need-to-know basis

While we do our best to protect your data, no method of transmission or storage over the internet is 100% secure. We recommend users also take precautions to protect their credentials.

5. Data Retention

We retain your personal information for as long as necessary to:

  • Maintain transaction records

  • Provide support and service continuity

  • Fulfill legal and financial obligations

  • Allow account reactivation (unless deletion is requested)

You may request deletion of your account, subject to verification and legal limits.

6. Your Rights

As a user, you have the right to:

  • Access the data we store about you

  • Correct inaccurate or outdated information

  • Request deletion of your data

  • Opt-out of promotional emails and SMS

  • Withdraw consent where processing is based on consent

Requests can be sent via email to support@freshat.in. We will respond within a reasonable timeframe, typically within 7 working days.

7. Loyalty and Rewards (Fresh@ Coins)

Fresh@ awards loyalty coins for eligible purchases:

  • You will earn 1 Fresh@ Coin for every ₹100 spent on non-perishable items.

  • Fresh@ Coins can be redeemed in future purchases.

  • Coins are not awarded on perishable goods, discounted products, or delivery charges unless otherwise stated.

  • Coins are non-transferable and expire after [Insert Expiry Policy if any].

8. Children’s Privacy

Our services are intended for use by adults or by minors under parental supervision. We do not knowingly collect data from individuals under 18 without guardian consent. If we become aware of any such data, we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top will indicate the most recent revision. You will be notified of any significant changes via email or platform notification.

Continuing to use the platform after changes implies your acceptance of the updated policy.

10. Contact Us

If you have any questions, concerns, or complaints regarding our Privacy Policy or your personal data, please reach out to us:

Fresh@ Support

whatsapp